If you’re a car dealer looking for cheap and effective ways to sell your cars, whether it’s a Toyota Corolla, Honda Civic or a Suzuki Mehran, the internet can be a tremendous help in boosting your sales. General and automotive related classifieds have become increasingly popular over the years and visitors comprising both car sellers and buyers, frequently visit and post ads on these websites. However, to truly realize the potential of an ad and attract a larger audience, there are a few simple measures you need to take.
Selecting the proper websites on which to post your ads is extremely important. The more widely used sites can be found quickly by searching Google using broad words that describe the car you’re selling. If you use Alexa, a website ranking service, in addition to Google you can easily identify classifieds that have the highest average traffic. For instance, if you type the words ‘Toyota Corolla for Sale in Islamabad’ your search results will display the most appropriate sites for your car make and city. Make sure the title in the search results display the car manufacturer and city and are recently posted ads.
The classifieds you choose should have the facility of uploading videos and pictures, and the title of a final ad should show up in the top right part of your browser. It should also have the facility where links to all the ads for each user are displayed on each of the final ad pages. Also choose sites with high Alexa and Google page rank. Choose a number of online classifieds that is convenient for you and allows you to update your ads regularly.
The next equally important step is to identify the most suitable words to use while posting your ad, particularly for the title. If properly done, this will enable your ad to be indexed by Google or any other major search engine and show up in a good position on any search related to your car. You can use Google’s keyword tool by starting off with more general terms like Toyota, Corolla, Islamabad, sale, sell, buy and work your way up to more specific terms.
Now you can create a ad title with as many keywords and details as possible, I often use titles like ‘Reasonably Priced Used Toyota Corolla 2007 for sale in Islamabad, Pakistan’. The title should not be longer than seventy to eighty characters as the search engines will not index the remaining part of your title and vital words can be lost. Use your keywords in the description part of your ad and add further details related to your car. Use your ad title as the file name for your video and pictures before you upload the. This will help further in gaining an advantage over other similar car ads.
Lastly, use well known social bookmarking and networking sites as well as forums and groups to link to your final ad. Use high ranking sites as this will help your ad to get indexed faster and will also show up in a more prominent position in the search results compared to other ads. If you can use keywords in your link title or near the link.
If you’ve followed the above steps, your ad will appear in Google’s search results a few days later and your phone should hopefully be ringing off the hook. You have now successfully managed to realize the true potential of a search friendly classified ad.
Jimmy Carnes has been trading cars for most of his adult life and is always looking for inventive ways of improving car sales using online tools. For a superb deal on a Toyota Corolla visit Good Deal Hunting free online classifieds.
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